iGen: Understanding the Connected Generation
iGen – those born after 1995 – are the first generation to spend their entire adolescence with smartphones. What does this mean for young people today? iGen is growing up more slowly as adolescents, taking longer to engage in adult activities such as working, driving, dating, having sex, and drinking alcohol. iGen spends more of their leisure time with digital media and less time seeing their friends face-to-face; they also spend less time sleeping.